Serendipity, founded in 2015, by a group of women who believed they were failures in life because they didn't have a socially acceptable career. On a hunt to seek their dream career, and $30,000 in debt, they were aggravated by their lack of decision.
One particular student couldn't choose one career for the rest of her life because she believed she was too much of a woman. Years of indecision later turned into a life of regret and low self esteem, and their childlike belief of the American Dream soon failed them. They all had one thing in common: Their career made them unhappy, their life was unhappy, and they were unhappy because of it.
In 2018, Serendipity was published from a small 800 sq. ft office with the intent to inspire women to ditch unrealistic expectations and live the American Dream their own way.
Serendipity believes in helping women along the journey and offers online beauty products that heal the soul.